Build a Profitable, Low-Stress Business That Feels Effortless
Align your marketing, sales, product, and service around your Ideal Customer Profile.
With the right customers, everything gets easier... Your messaging clicks, sales close faster, support costs drop, and your team feels energized.
The ICP Playbook helps you attract more of the customers you love... and who love you back.
Stop chasing leads. Start building a smarter, more aligned business powered by customer clarity.
When You’re Not Clear on Your Ideal Customer, Everything Feels Harder
Most teams waste time, budget, and energy targeting the wrong people, or trying to be everything to everyone.
Misalignment creeps in. Messaging gets vague. Sales cycles stretch. Campaigns underperform. Customers churn. Teams disagree.
The root problem? You don’t have a clear, shared, and actionable Ideal Customer Profile — and without it, even great teams spin in circles.
You’re spreading your efforts across too many segments, running campaigns for conflicting personas, building features for inconsistent needs.
You can’t double down on what works because you don’t know what’s working, or for whom. Every initiative feels like a guess, and performance suffers across the board.
Your copy sounds generic, your ads fail to resonate, and your sales calls keep getting stuck in 'What exactly do you do?'
Without a clear customer lens, your messaging becomes diluted, trying to appeal to everyone and convincing no one. You become forgettable in your market.
You’re acquiring leads who don’t convert, converting customers who don’t stay, and spending on sales and marketing that doesn’t move the needle.
Each quarter becomes a reset, your CAC climbs, your LTV plateaus, and your team burns energy chasing the wrong people.
Marketing targets one segment, sales closes another, product builds for someone else entirely, and leadership shifts direction with every board meeting.
Without a shared ICP, your teams aren’t just misaligned, they’re pulling in different directions. Morale suffers, trust erodes, and progress stalls.
Ready to Stop Spinning in Circles?
If these problems hit home, it’s time to shift from guessing to growing... with a playbook built to fix the chaos for good.
The ICP Playbook: Your Blueprint for a More Profitable, Aligned Business
A guided, proven system to define, align, and activate your Ideal Customer Profile — so every campaign, sales call, and product decision hits with precision.
No more strategy debates. No more generic personas. No more wasted Go-To-Market efforts.
With the ICP Playbook, you’ll start seeing clarity, confidence, and sharper messaging within weeks, and unlock full GTM impact over the next few months.
Inside, you’ll get the tools, templates, and structure to define exactly who your best customers are, and how to win more of them, faster.
A Complete 3-Phase System
We don’t stop at identification. You’ll move through three focused phases: Define your Ideal Customer Profile with precision, Implement it across marketing, sales, and product, then Leverage it to drive growth, improve ROI, and scale with intention.
We don’t stop at identification. You’ll move through three focused phases: Define your Ideal Customer Profile with precision, Implement it across marketing, sales, and product, then Leverage it to drive growth, improve ROI, and scale with intention.
You’ll get dozens of ready-to-use tools, including voice-of-customer prompts, persona blueprints, segmentation canvases, pricing-fit frameworks, and GTM alignment assets — so you’re never starting from a blank page.
This isn’t theory. Our solution includes campaign planning guides, ICP-fit scoring checklists, and messaging refresh templates that turn strategy into action. Your team can apply insights directly, across channels and functions.
You’ll start seeing clarity within days, alignment within weeks, and GTM momentum within a quarter. Every tool is designed to stack value fast, making it easier to prove ROI and build internal support as you go.
Three Paths, One Goal. Clarity That Compounds.
Whether you're a founder, a focused team, or an executive leader, there’s a Playbook solution designed to meet you where you are.
What is a new ideal customer worth to your business? $10,000? $25,000? $100,000 lifetime value?
If our playbook helps you land even one great-fit client, it pays for itself many times over.
Nail Your Niche (DIY)
A self-paced, outcome-driven system designed for solo operators, founders, and lean teams who need ICP clarity, fast!
First 20 customers every month get a free personalized onboarding call.
What's included:
- Full 3-Phase ICP Playbook: Define → Implement → Leverage for instant clarity.
- Lifetime access to a self-paced, high-impact system — revisit and reapply anytime.
- Unified Data Capture Template to align CRM, billing, and product signals.
- ICP Champion Checklist to upskill an internal ICP lead in your team.
Perfect Prospect Project (Cohort)
A guided cohort program for growth-stage teams who want faster GTM traction and sharper team alignment.
May Cohort Full
June Cohort Full
Now booking for July. 6/10 spaces left.
What's included:
- Everything in DIY — plus a structured, expert-led journey for growth-stage teams.
- 8 live sessions over 8 weeks for 3 members of your team. Each one ends with exact next steps to complete offline.
- Guided playbooks and templates ensure no ambiguity between sessions — just progress.
- Live Goal Clarification and Stakeholder Alignment Sessions to kickstart internal buy-in.
Profits from Precision (Concierge)
A white-glove strategic engagement for enterprise executives needing transformation at scale.
Q2 2025 SOLD OUT
We only accept 3 clients per quarter. Demand is huge. Apply now!
What's included:
- Everything in DIY and Cohort — but we do it all for you, from start to finish.
- Executive interviews, synthesis, and stakeholder alignment workshops — fully facilitated.
- End-to-end market research, segmentation analysis, and ICP modeling — no internal lift required.
- Custom ICP documentation suite: segmentation maps, pitch decks, explainer slides, adoption toolkits.
Nail Your Niche (DIY)
A self-paced, outcome-driven system designed for solo operators, founders, and lean teams who need ICP clarity, fast!
First 20 customers every month get a free personalized onboarding call.
What's included:
- Full 3-Phase ICP Playbook: Define → Implement → Leverage for instant clarity.
- Lifetime access to a self-paced, high-impact system — revisit and reapply anytime.
- Unified Data Capture Template to align CRM, billing, and product signals.
- ICP Champion Checklist to upskill an internal ICP lead in your team.
Your Clarity Is Our Commitment
Every tier of the ICP Playbook includes a bold guarantee, because we only win when you do.
- 💸14 Day Clarity GuaranteeIf you don’t walk away with confident direction on who your ideal customer is within 14 days, we’ll give you a full refund. No forms, no hassle, just clarity or your money back.
- 🛟“No Regret” First Client GuaranteeIf you haven’t landed a better-fit client or filtered out a bad one, we’ll book a free 30 minute strategy session to review your ICP work and help you apply it. Real help, zero extra cost, just forward motion.
- ✅Team Alignment GuaranteeIf your team isn’t aligned around your Ideal Customer Profile by Week 4, we’ll step in with a private 1 to 1 facilitation session to close the gap. No confusion, no silos, just clarity that sticks.
- 🔁Cohort Repeat OptionNeed more time or a second pass? You’re welcome to rejoin the next cohort for free. Same value, same expert guidance, no additional payment required.
- 🧭Strategic Alignment GuaranteeIf your leadership team isn’t fully aligned after Phase 1, we’ll re-run the executive alignment workshop at our cost. We only move forward when the foundation is rock solid.
- 📅12 Month Support GuaranteeWe stay with you long after delivery. You’ll get quarterly check-ins, refinement workshops, and hands-on support to evolve your ICP as your business grows, all included in your investment.
Let’s Make Your Next Move Your Smartest One Yet
Whether you’re defining your market, sharpening your focus, or scaling your business... the ICP Playbook meets you where you are and moves you forward.
Built by a Leading Experience Agency
The ICP Playbook is powered by Interact RDT, trusted by enterprise leaders for over two decades.
For over 20 years, Interact RDT has led innovation in customer and user experience across Africa’s most competitive industries. From major banks and insurers to telecoms, fintechs, and public sector pioneers — we’ve helped 500+ clients clarify strategy, sharpen service, and align their businesses around what customers truly value.
We’ve delivered over 4,500 projects and built a collective team experience of more than 300 years in the field. The ICP Playbook distills that knowledge into a practical, powerful framework — giving any team access to the same strategic clarity that drives enterprise growth.
Testimonials
Dave’s expertise and that of his team at Interact is exceptional. They combine theory with lived product experience and bring a rare breadth of perspectives to the table.
I developed a true partnership approach with Interact RDT. They delivered detailed and methodological insight that supported key UX and Journey Mapping projects.
Interact RDT has proven to be a reliable and competent research partner. Our collaboration is a testament to the power of insights, a legacy of trust, and the promise of growth.
Interact’s customer focus, great service, and passion for enhancing brand experiences differentiates them from their competitors.
The Business You’ve Always Wanted Starts With the Right Customers
Everything gets easier when you're clear on who you're for. Messaging clicks, sales accelerate, support costs drop, and your team feels aligned and energized.
The Ideal Customer Playbook isn’t just another tool — it’s a blueprint for building a calmer, more profitable, and better-aligned business. Whether you're a solo founder, a growth-stage team, or a corporate leader, your path to clarity starts here.
You don’t need more noise. You need focus. You don’t need another framework. You need traction. It’s time to stop guessing and start growing with the right customers... the ones who get you, stay with you, and fuel your future.